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Let’s All Celebrate! Downtown Margarita Stroll!

By Downtown Alameda Business Association | September 9, 2021
Alameda Strolls Mamas and Margaritas logo

After a long, long year of remote learning, the kids are back in school! Let’s all celebrate this fresh start at our new stroll event, Mamas & Margaritas (Cool Papas too!).

Ticket holders will take to our downtown district tasting festive mini margaritas paired with yummy bites at a number of unique OUTDOOR downtown locations during this “Back to School” themed event. Plus, receive exclusive offers and a chance to win fabulous prizes.

We’ll have eight outdoor locations ready to serve you a taste of refreshing margaritas created by one of our local restaurants! Each margarita tasting will be unique and delightful. And while at each stop, you’ll enjoy a savory or sweet bite prepared by a local eatery.

Ticket holders receive a collectible tasting glass, festive margarita tastings at unique downtown locations, locally prepared bites, commemorative map, special discounts, and other goodies.

Enjoy music, laughter, and good times all around!

Ticket prices start at $50. As an alternative for those unable to attend in-person, Pappo has a limited number of Home Kits available for enjoying on your own time. Proceeds support programs that keep Downtown Alameda clean, green, and safe for all to enjoy.

Not a Mama? Not a Cool Papa? Not to worry! This event is open to all Margarita enthusiasts!

Learn more about this festive new event:

Back 2 School Giveaway – Support Local Retailers

By Downtown Alameda Business Association | August 18, 2021
Sample Alameda tote bag with school supplies

Don’t miss out on the chance to pick up some great Alameda swag while supporting our local retailers as we safely return to school and work. 

Starting Saturday, August 21, when you make a purchase at one of 30 participating Alameda retailers you can receive a free draw-string bag filled with Back to School & Work goodies.

The Alameda bag includes a notepad, pencil box and pencils, pencil sharpener, pen, and eraser.

Join the City of Alameda in celebrating our local retailers and take home a free tote bag, while supplies last!

Participating Downtown Alameda Retailers:


New Businesses in Downtown Alameda (Aug 2021)

By Downtown Alameda Business Association | August 3, 2021
Ramen Hiroshi bowl

Welcome the newest Downtown Alameda businesses to Open With Care… find what you need in the way that works for you, whether it’s in-store visits, ordering out, shopping by appointment, or virtual experiences.

As of August 3, all individuals, regardless of vaccination status, must wear face coverings when indoors in public settings. Thank you in advance for remaining kind, supportive, and respective when shopping and dining in the district.

New Downtown Businesses:

Atelier de Jarit, 1419 Broadway
A creative and artistic hair designer and stylist with true passion for the craft. DJ is legendary for creating natural-looking blonde highlights — the freehand painting, Balayage, and color melt are his hero services.

Coffee Cultures, 1926 Park Street
Serving locally sourced products including world-famous Counter Culture Coffee, Straus Soft Serve, Five Mountains Tea, and Starter Bakery.

Ramen Hiroshi, 1241 Park Street
Ramen Hiroshi serves up a menu of comforting bowls of ramen that are as delicious as they are beautiful, with fresh, local ingredients that make you feel good.

Tahina, 1650 Park Street
Enjoy fresh Mediterranean favorites… pitas, wraps, and more. Located inside Alameda Marketplace.

More Businesses in the Works:


Story Walk on Park Street

By Downtown Alameda Business Association | June 28, 2021
Story Walk on Park Street window display at Rocket Reuse

Who is ready for a story walk!? We invite you to read “Plant the Tiny Seed” by Christie Matheson as you walk along Park Street with your family. There are 20 pages to this book, with each page displayed in 20 different store windows, starting off at Bead Inspirations. Can you find them all?

To help you and the kids, the Story Walk map with list of locations is available here:

Or find your first page on Park Street and scan the card to pull up the map on your phone.

This outdoor activity is in partnership with the Alameda Free Library and is part of their Summer Reading Program, which officially launched on June 1 and will run until July 30.

Celebrate Independence Day… the Alameda Way

By Downtown Alameda Business Association | June 24, 2021
Alameda Porch of July decorating contest

There’s no parade this year, but businesses and residents citywide are still getting creative and showing their community spirit! 

Many of the businesses in Downtown Alameda will be open on July 4, although some will have limited hours. If you’re yearning for a cool refreshment, you’ll be delighted with the number of ice cream, frozen yogurt, and bubble tea shops to choose from. There’s also a number of downtown restaurants offering special Fourth of July menus with BBQ favorites.

Join us in celebrating Independence Day… the Alameda Way!

Porch of July 2021

Storefronts, homes, and even cars are being decorated throughout the city and prizes are being awarded in several categories: Most Star-Spangled Spirit, Postcards from Alameda, Fun in the Sun, Boogie on the Bay, and People’s Choice Award. (ABM Computers , The Katz Meow Antiques, and Magpie & Thorn are official entries in Downtown Alameda.)


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Mask Zone

We appreciate your understanding as our businesses slowly and cautiously open their doors with this consideration to their staff and other customers.

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